Michael Phelan is responsible for conducting ongoing research with hundreds of B2B buyers and leading B2B reps to facilitate the development and optimization of a new demand generation category: NNPM Programs (Net New Prospect Meeting Programs). These programs are designed to directly drive meetings, not downloads. The top 30 NNPM programs enable his clients to cut through the clutter, boost meetings, increase meeting hold rates, elevate the prospect conversation, prioritize new segments and close deals.
I work with both “for-profit” and nonprofit organizations. On the for-profit side, I am most proud of a new demand generation methodology, called NNPM Programs. It is based on extensive B2B buyer research and interviews with leading B2B sales reps. These programs enable clients to better understand and execute proven programs to engage prospects in higher-value strategic discussion, leading to increased pipeline and longer-term relationships.
I create custom best-in-class teams for each client engagement. These creative, make-it-happen teams are not constrained by organizational structures, reporting relationships or internal politics. The only thing that matters is their reputation on delivering excellent work, bringing “outside-in” customer-centric insights and making a tangible difference to each client
On the nonprofit side, it is about morphing for profit sales and marketing best practices to meet the unique and contextual fundraising needs of nonprofits.
Prospects have more time than ever. However, they are also more discerning than ever. It’s what you know about them that Is important, it’s what you know about their customers and their competitors that is important.
Meaningful interaction with best-in-class peers, customers and prospects and a natural curiosity that is constantly trying to understand, adapt, experiment, test and ramp and optimize.
Benchmark customers on what matters most to them!
Connect with Michael to talk more about how to set your customers up for success!
Michael had the chance to speak at Rapid 7 to explain how to drive sales, generate revenue, and scale a business.
Learn about how Boston companies are solving problems and building their business.
Learn the in's and out's of reaching your prospects
Michael explains how research and data will lead to generating more sales.
Meet prospects when they are free!
Michael explains how meeting prospects on their schedule helps build your business.
North American Customer Centricity Awards!
Listen to Michael speak about how not following the crowd can be beneficial.