Michael is a Principal & Founder at Go-to-Market Pros. He was formerly a marketing executive at Staples & Reebok. He founded his company eight years ago to help companies make significant inroads into new markets & product categories.
Michael specializes in market entry and expansion, launching new products & services and growing revenue through innovative sales and marketing programs. Michael developed and optimized a ABM methodology called “Magnet Marketing”
This methodology cuts through the clutter to secure net new prospect meetings (NNPMs) while generating fresh customer-centric content for lead generation
Magnet Marketing was recently published as a revenue generation best practices by Openview Venture Partners in Boston
Michael works extensively with SaaS companies to increase MRR. He has developed and launched customer training & customer success programs for SaaS clients such as QuickBase.
Michael sets up and facilitates VCABs for his clients (Virtual Customer Advisory Panels) This new online capability helps companies get closer to customers while generating “Thought Leadership” for marketing.
Michael has held executive sales & marketing positions at Aptus Health (recently purchased by WebMD) PlumChoice & Student Advantage. Michael’s client including P&G, Salesforce, Accenture, Conde Nast, StitcherAds, QuickPivot, Nielsen, Deloitte, Exchange Solutions, Currnt, and the Irish Government.
Michael has an MBA from Babson College, Wellesley, MA and an undergraduate degree from Trinity College, Dublin, Ireland. Michael regularly publishes sales & marketing best practices and often speaks at marketing conference with organizations as the American Marketing Association (AMA) Michael holds a U.S patent for a consumer imaging product. He lives in the Canton, MA.