Marketing and Sales Strategies that Produce Quantifiable Results

Michael has held executive sales and marketing  positions at industry leaders such as Staples, Reebok, and Polaroid and at emerging growth technology innovators including PlumChoice, Student Advantage and Physicians Interactive.

Michael holds an MBA from Babson College in Wellesley, Massachusetts and a BSc from Trinity College Dublin.

A native of Dublin, Ireland and now a US citizen, he resides with his family in the Boston area.  Michael is an executive coach at Babson College, holds a US patent for a medical imaging product and is on the advisory board of a new venture developing innovative technology for the e-commerce market.       


Michael Phelan founded Go-to-Market Pros following years of sales and marketing experience at both emerging growth companies and large corporate enterprises.  He has also worked as an individual consultant, in partnership with client teams or as a leader of a virtual team.  By deploying best practices and fresh thinking, Michael delivers results.

He brings practical, get-it-done experience on how to enter and grow in new or existing markets.   

  • Realistic, quantifiable and grounded market assessments that you can trust
  • Fast results tailored to your specific needs 
  • The ability to leverage a high-performance team that focuses on your business without day-to-day operational distractions
  • Recommendations leveraging Best Practices from leading companies to speed growth and reduce risk
  • Comprehensive sales and marketing plans with clear, actionable steps for implementation

A wide range of industries

Michael and his associates have worked with consumer products companies, information technology firms, professional service providers. Products have included:

  • imaging technology
  • health care informatics and applications
  •  SaaS
  • document management systems
  • premium technology services
  • backup and disaster recovery
  • digital printing
  • office supplies and technology  

On the consumer side, has worked with a  range of products including footwear and apparel, sports equipment and fitness technology 

Companies of all sizes

We've worked with companies ranging in size from the one-person startup to members of the Fortune 500. In each case, we can scale services to the appropriate size and bring to bear the right level of resources.